Start with Marketer and one useful reminder
If cart recovery is your reason for trying GetResponse, evaluate Marketer. The feature is included in that plan on the official pricing page. Your first campaign can be simple: remind a shopper what they considered and give them a clear way back.
A discount is optional. Before offering one, decide whether the email should answer a product question, explain where to find shipping information, or simply make it easier to return. Choose an offer only when its terms make sense for your store.
This guide uses the marketing-consented subscriber path. For the broader setup, see our Shopify integration guide; for the plan comparison, see GetResponse pricing.
Separate an abandoned cart from an abandoned checkout
These terms should not be treated as interchangeable. Shopify describes an abandoned checkout as a checkout session that started but did not finish. That is different from viewing a product or adding an item to a cart. See Shopify's checkout definition.
GetResponse offers an Abandoned Cart ecommerce campaign as well as cart-related marketing automation workflows. Pick the route you are building before following instructions. This article uses the ecommerce campaign as its starting point.
For your test plan, write the shopper's actions in order: view a product, add it to the cart, start checkout, complete the purchase. Specify where the test shopper stops. That makes your intended audience easier to explain and your results easier to interpret.
Do not plan around emailing every anonymous visitor. You need a usable recipient and the conditions required by your selected messaging route. Page views are not a forecast of your reminder audience.
Check consent and existing reminders first
List membership and the integration's marketing consent are different checks. GetResponse also documents a separate transactional option for non-subscribers; this guide starts with the standard marketing-subscriber route. Review the campaign consent requirements before choosing recipients.
Next, inventory the reminders already running in Shopify, other apps, and GetResponse. For each one, record its audience, purpose, and owner. You are looking for messages that would do the same job for the same shopper.
GetResponse warns about overlapping its ecommerce campaigns with Automation cart-recovery flows. See its duplicate-message guidance. If you are switching systems, finish checking the new campaign before coordinating the changeover. Do not disable unrelated order notifications just because they also mention a purchase.
Build a draft in Ecommerce campaigns
The official starting point is Campaigns → Ecommerce campaigns, where you can choose the Abandoned Cart template. Review the trigger, waiting time, and email content using the current setup instructions.
Choose a starting delay you can explain in terms of your products and customers. A routine replenishment purchase and a product requiring size advice may need different messages. Keep the first version simple enough that you can identify what you changed later.
If you choose the automation-workflow route instead, use the matching instructions for the Abandoned cart block and condition. The block's product image, name, and price placeholders are designed for the relevant automation message, rather than an ordinary bulk newsletter. See the abandoned-cart block guide.
Whichever route you choose, get the draft ready before publishing: identify your store, explain why the shopper is receiving the message, and make the next step clear.
Write a reminder that helps the shopper decide
A useful first draft could have a subject such as “Take another look at the items you chose.” The body might point readers to sizing or product-care information before offering a clear return link. These are editorial examples to adapt, not required GetResponse wording.
Avoid promising that stock is reserved or that a cart expires today unless your store actually works that way. The message should match what the shopper finds after clicking.
Choose supporting information around the product:
- For clothing or fitted items, link to relevant measurements.
- For products that need care, explain where to find instructions.
- For delivery-sensitive purchases, point to current shipping information.
Match the button label to its destination. “View the product” belongs on a product-page link; “Return to your cart” belongs on a cart link. Open and check the destination before writing a stronger promise such as “Complete your order.”
Test both the unfinished and completed purchase paths
Receiving a message is only part of the check. GetResponse says its ecommerce campaign ends when the customer completes a purchase. Include that behavior in your own store's test plan. See the campaign behavior documentation.
Use an appropriate test environment and recipients you control. If a test involves an order, follow your store's process so payment and inventory are handled correctly.
- Check the intended recipient and product.
- Review the content, mobile layout, and return link.
- Look for overlapping reminders from another system.
- Check that the purchased path does not leave an unnecessary reminder scheduled.
If the email does not arrive, review audience conditions, consent, and the store connection before rewriting the subject line. Change one setting at a time so you can identify the cause.
Finish one campaign during the trial
The GetResponse free trial lasts 14 days and requires no credit card. A useful objective is one finished reminder with its audience, links, and stopping condition checked.
Do I need a coupon? No. You can start with a helpful reminder. If you add an offer, match the wording to the actual products, eligibility, and expiry settings.
How many reminders should I write? Start with one clear job. Add a second message only when you can explain what new information it contributes.
Once the campaign is running, compare its click and purchase records with store orders. Change the subject, content, or timing separately so the results can inform your next decision. Official information checked September 21, 2026.
