Start with your audience and your sending calendar
A starting price is useful, but it is not your quote. To compare Omnisend plans, first write down your billable contact count and the total number of messages you expect to send. Include automated messages as well as newsletters.
This guide uses official information checked on September 6, 2026. The calculations below are editorial planning examples, not measurements from a paid account or promises of revenue. For the broader product context, start with our Omnisend overview.
Read the starting price alongside the allowance
| Plan | Starting monthly price | Email allowance |
|---|---|---|
| Free | $0 | 500 emails to a maximum of 250 unique contacts |
| Standard | $16 | Billable contacts × 12 per billing cycle |
| Pro | $59 | Advertised as unlimited, subject to fair-use conditions |
These are entry prices, not fixed quotes for every audience size. Enter your actual contact count in the official calculator. Plan documentation · Pricing calculator
Free can help you understand the editor and a small sending workflow. Standard is a practical comparison point for email-focused operations. Evaluate Pro when volume or a specific feature makes the additional cost worthwhile. Paying for unused capacity does not improve the quality of a campaign.
Your subscriber count may not be your billable count
The public pricing page includes subscribers and non-subscribed contacts receiving automated messages in its billing explanation, while excluding unsubscribed contacts. Billable contact explanation
That means a newsletter list of 400 people does not automatically mean a billable audience of 400. Check the number shown in your account before budgeting. Also separate billing from permission: being counted on an invoice does not mean a contact should receive a promotional campaign. Our segmentation guide explains how to organize intended recipients.
Keep a monthly snapshot of that count. If the bill changes later, you will have a useful starting point for checking whether audience growth, a different plan or an expired promotion explains it.
Make a simple sending worksheet
Imagine sending four newsletters to 400 eligible subscribers. That is 1,600 emails. Add 100 welcome messages and 150 post-purchase messages, and the planned total becomes 1,850. Two additional newsletters during a promotion add another 800.
These numbers describe volume, not a sales forecast. A three-message welcome sequence uses more sends than a single greeting. A busy launch may bring more new subscribers than an ordinary month. Write down each campaign or workflow, its expected audience and its messages per person before comparing the allowance.
- Count: Read the billable audience in your account.
- Estimate: Add newsletters and automated sends.
- Specify: List the features and channels you actually need.
- Compare: Calculate an ordinary month and a busy month.
OmnisendMake your next email useful to the customerCheck the features, pricing and eligibility you need before signing up.Explore Omnisend
Separate the introductory offer from the ongoing budget
The official guide describes a first-upgrade offer of 30% off when paying three months upfront. At the Standard entry tier, that means $11.20 per month equivalent and $33.60 paid for those three months, followed by regular pricing. Confirm eligibility and your contact tier at checkout. Introductory offer conditions
Create two budget lines: initial payment and ongoing monthly cost. If you operate in another currency, retain the USD amount alongside your estimate. That makes it easier to distinguish exchange-rate changes from changes to the subscription itself.
SMS is a separate decision
For new paid subscriptions from May 4, 2026, SMS requires Pro and is purchased separately; included SMS credits are not the default. Older reviews may describe legacy arrangements. Current SMS rules
Use the rates for your recipient countries instead of treating a headline US rate as universal. If the immediate task is a welcome email, you can evaluate that workflow without launching another channel at the same time.
For AI, write down the actual capability you need: drafting copy, recommending products or optimizing send times. Compare the resulting plan and add-on quote rather than assuming every feature with an AI label is bundled together.
Decide what a useful first month would look like
Record editing time, recipient-checking effort, meaningful clicks and customer questions. A very small audience can produce unstable conversion percentages, so one good day is not enough to justify a larger recurring bill.
To think about affordability, compare costs with contribution margin rather than gross sales. If the extra monthly cost were $30 and a typical order contributed $10 after relevant costs, three additional orders would cover that amount in a simple example. Whether those orders were actually caused by email still needs separate consideration.
Start with a single welcome email, learn your real sending needs and then choose a plan you can sustain.
See whether Omnisend fits your businessExplore Omnisend
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