Ask for a useful scene, not a predetermined verdict
Reviewers.com lets brands define an audience, add screening questions, and provide a short campaign brief. That gives you a way to explain what shoppers need to see before sending out products. Official overview
The service is aimed at US-based Shopify brands and positions its output as honest, unscripted product reviews. Treat the brief as guidance for showing the product. Leave the reviewer's opinion to the reviewer. Official information in this guide was checked on October 3, 2026.
For example, a travel pouch brand might ask someone to show what they carry and how they reach for it during the day. That creates a useful scene without telling the person to call the pouch perfect. For installation and fulfillment basics, use our getting-started guide.
Give screening questions and the brief different jobs
Screen for a relevant use case; use the brief to explain the scene you want to see. The official app listing describes audience selection, screening questions, and a brief as campaign tools. Shopify app listing
A screening question should help you understand whether the product fits someone's routine. For a pouch, commuting or travel habits may matter. Think through how an answer would affect suitability before adding the question.
The brief needs a different level of detail. “Show the quality” is open to interpretation. “Pack your everyday items, open the pouch, and take something out” gives the reviewer a concrete action. Keeping those two jobs separate makes both parts easier to write.
Choose the product around one buying question
Start with a question the video can help answer. A product being new does not, by itself, tell you what to ask someone to film.
| Example product | Shopper's question | Useful scene | | --- | --- | --- | | Travel pouch | Will my everyday items fit? | Packing and unpacking it | | Mug | What does it look like in use? | Holding it in a normal setting | | Desk accessory | How will it fit into my workspace? | Placing it on a working desk |
These are editorial planning examples. Use visible actions rather than asking a reviewer's personal reaction to establish a technical performance claim.
Then check what the recipient needs to use the product: stock, parts, instructions, and shipping arrangements. A clear brief cannot compensate for a package that leaves someone unsure how to get started.
Budget for the campaign and the gifted products
The standard subscription is $150 a month with one campaign included; the 30-day trial includes the first campaign. Product and shipping costs remain part of your budget. The official site describes one product per campaign. Official pricing and process and Shopify pricing listing, checked October 3, 2026.
Keep four lines in your working budget: the service, product cost, shipping, and internal preparation. That makes it clear what the trial covers and what your team still needs to provide.
Also give someone responsibility for reviewing and placing the footage. The first campaign should have a defined use, not simply a target folder where the videos will sit. That makes the budget easier to evaluate against the work you are trying to complete.
Pricing source · 2026-09-08
Write the brief in three parts
State the purpose, describe an action, and invite the person's own experience. A short brief is easier to act on than a long list of brand messages.
Here is an original example for a pouch, not an official service template:
Please show how you use the pouch during a normal day. Show what you put inside, then demonstrate opening it and taking items out. Tell us what felt useful and anything you would change, in your own words.
The sequence provides direction without prescribing the conclusion. It also gives the eventual viewer something concrete to assess: the contents, access, and the person's experience.
A related screening question could ask when the person normally carries small items away from home. Use the answer to understand fit, rather than to select a flattering opinion in advance.
Before submitting, ask a colleague unfamiliar with the product to read the brief. Replace vague phrases such as “make it feel premium” with visible actions. If the assignment contains several unrelated scenes, pick the one that matters for this campaign.
Decide where the video will go
Choose one initial destination before the campaign starts. Reviewers.com advertises export and usage rights for marketing, so the destination can help shape what you request. Official usage information
For a product page, prioritize the buying question the current photos leave unanswered. For an email, plan the short introduction that makes someone want to watch. For an ad, brief the person handling the finished creative on how the material was collected and the placement requirements they need to check.
When footage arrives, review whether it contains the scene you need, not just whether it looks attractive. Check the sound, product visibility, and continuity of the explanation. If you edit the material, preserve the meaning of the review and the context of the product gift.
Questions to settle before your first campaign
Can I ask reviewers to read a script?
The service is presented as a source of honest product reviews. Use your brief to guide the demonstration, while leaving the wording and opinion to the person using the product. How Reviewers.com describes its reviews
Should a new product have a different brief from a bestseller?
Let the unanswered shopper question drive the difference. A launch might need a clear demonstration. An established product might need a scene addressing a question your team hears repeatedly.
What should be ready before I sign up?
Have a product, use case, short brief, gifting budget, and first placement in mind. Then use the 30-day trial to check the campaign conditions and turn that preparation into a specific setup.
