Zipchat vs Rep AI: Pricing, Features and Fit (2026)

Zipchat vs Rep AI comes down to how you pay: per AI reply or per store visitor

Both Zipchat and Rep AI are AI chat agents for Shopify. Both answer product and order questions, recommend products, and hand tricky conversations to a person. The biggest practical difference is the bill. Zipchat charges by the number of replies the AI sends. Rep AI charges by how many visitors your store gets.

• If you can estimate how many conversations you get, and you want the bill to follow that, Zipchat is the simpler fit.
• If you want an AI that starts conversations with hesitating shoppers and pushes upsells, and a traffic-based price works for your store, Rep AI belongs on the shortlist too.

This comparison reflects both companies' official pricing pages, Zipchat's Shopify integration page, Rep AI's website, and its Shopify App Store listing, all checked on October 19, 2026. For Zipchat's plans on their own, see our Zipchat pricing guide. For a wider list of options, see Zipchat alternatives.

Side-by-side: pricing, trial, languages, handoff and integrations

All facts below were checked on October 19, 2026.

Sources: Zipchat pricing, Rep AI website, Rep AI pricing, and the Rep AI listing on the Shopify App Store. Rep AI's website and its App Store listing show different starting prices, and the pricing page itself did not display plan amounts when we checked. Confirm the figure for your own traffic on the sign-up screen.

Zipchat vs Rep AI pricing: which model costs less depends on your replies and your traffic

The cheaper option depends on whether you have many visitors but few conversations, or the reverse.

Zipchat: priced by AI replies

Zipchat counts each message the AI sends as one reply. Its pricing page (checked October 19, 2026) lists:

• Starter: 750 replies a month ($80 billed monthly; $64/month equivalent billed annually)
• Pro: 3,000 replies ($240/month equivalent billed annually)
• Scale: 6,000 replies ($480/month equivalent billed annually)
• Scale Plus: 14,000 replies ($960/month equivalent billed annually)

Extra reply packs are $49 for 250 replies (Starter, Pro, Scale) or $49 for 500 replies (Scale Plus). There is no contract, and the first payment has a 30-day money-back guarantee. Unused months on an annual plan are not refunded. Team members are unlimited on every plan.

An example: a shopper asks about sizing, the AI replies twice to narrow it down, and a third time to link a product. That's three replies. Long back-and-forth conversations use more of your allowance. Watch your usage for the first couple of weeks to see what a typical month looks like.

Rep AI: priced by store visitors

On the Shopify App Store, Rep AI's listing shows:

• Pay-as-you-Grow: free to install, 100 free visitors a month
• Starter: $104/month ($995/year), up to 10,000 visitors, up to 1,000 products
• Basic: $209/month ($2,006/year), up to 25,000 visitors
• Standard: $368/month ($3,528/year), up to 50,000 visitors
• Additional visitors: $12 per 1,000 on every plan

The paid plans show a 14-day trial. Rep AI's own website instead says the AI Support Agent starts at $49/month and the AI Sales Agent at $99/month. Two sources, two sets of numbers, so the sign-up screen is the one to trust for your store.

How to decide for your store

Pull two numbers:

1. Conversations per month (from your chat or email history)
2. Visitors per month (from Shopify analytics)

Few conversations and lots of traffic usually favors reply-based pricing. Modest traffic combined with a plan to engage every visitor can make visitor-based pricing perfectly workable. It depends on your own figures, so run the numbers before choosing.

What each does best: Zipchat for answers and orders, Rep AI for proactive selling

Both cover product questions and support. The difference is where each company's own material puts the weight.

Zipchat: reads your Shopify catalog and orders

Zipchat's Shopify page (checked October 19, 2026) says it reads products, collections, pages and policies through the Shopify Admin API and can look up order status.

• Order tracking: matches customers by email or phone and shares shipping status and delivery estimates
• Product recommendations: reads variants, pricing and availability
• Cart recovery: proactive triggers based on cart value, exit intent or a stalled cart
• Discounts: with Agentic Skills (add-on connections to your tools), it can generate single-use codes in chat
• Setup: installs from the Shopify App Store, with no code or theme edits

For the setup details, see our product recommendations guide.

Rep AI: opens the conversation with hesitating shoppers

Rep AI's website and listing emphasize behavioral triggers: it detects hesitation and buying intent, starts the chat, and recommends products. They also list product-page widgets, post-purchase support (order tracking, cancellations, address changes, returns and exchanges), cross-sell and upsell tools, review requests, and shopper insights that sync with Klaviyo.

If increasing average order value through proactive offers is your main goal, that feature mix lines up well. The performance figures on its site, such as conversion lifts and ticket reductions, are the vendor's own claims. Test against your own store's data during the trial.

Integrations and human handoff: choose by the tools you already run

If you already use a helpdesk or email platform, how the chatbot connects can settle the decision.

• Zipchat: Shopify, WooCommerce, BigCommerce and Zendesk, with Magento, Wix, Webflow and Salesforce Commerce Cloud through a script. API access is on every plan.
• Rep AI: the website cites 175+ integrations. The App Store listing names Attentive, Gorgias, Klaviyo, Postscript, Tapcart and Zendesk.

Both offer human handoff. Zipchat includes Human Escalation on every plan, with the team stepping in for complex issues, special requests or when a customer asks for a person. Rep AI says complex issues route to human agents with the full conversation history. Our Zipchat human handoff guide walks through how to set the rules.

What happens when nobody is online is a setting to test in either trial.

Languages: Zipchat states all-language support, Rep AI needs a test

Zipchat's pricing page says every plan supports all languages and that the AI detects the customer's language and replies in it from the first message. That's a clear statement if you serve shoppers in more than one language.

Rep AI's website doesn't list supported languages. Its App Store description says it replies in the shopper's language, but the listing's language field shows English only. If you sell in a language other than English, run real conversations in that language during the trial and judge the quality yourself.

A fair test is to send both tools the same three questions:

1. A delivery-date question ("Will it arrive by Saturday?")
2. A message with a shortened or misspelled product name
3. A question about return conditions

Check whether the AI promises a date it can't guarantee, and whether it gets the product right.

How to choose, and what to do first

Four questions get you most of the way:

1. What do you want to forecast? Conversation volume points to Zipchat. Store traffic points to Rep AI.
2. What's the main job? Order status and product questions lean Zipchat. Proactive selling and upsell lean Rep AI.
3. Do you need languages beyond English? Zipchat states it. Rep AI needs a test.
4. What do you already run? Zendesk works with both. If you rely on Gorgias or Klaviyo, check Rep AI's integration list.

Zipchat has a 7-day free trial on every plan. It's short, so write down 10 to 20 real customer questions from your inbox before you start, and run them all.

Explore Zipchat's 7-day free trial ↗

For more on how Zipchat is priced, read the pricing guide. To see more tools side by side, check our AI chatbot roundup, Zipchat vs Tidio, and Zipchat vs Gorgias.

Pricing source · 2026-10-03

FAQ

Which is cheaper, Zipchat or Rep AI? They count different things, so there's no single answer. Zipchat Starter (750 replies) is $80/month billed monthly. Rep AI's Starter (up to 10,000 visitors) is $104/month on the App Store listing, and its website shows lower "from" prices. Estimate with your own conversation and visitor numbers.

Does Rep AI support languages other than English? Its website doesn't list languages, and the App Store language field shows English. The description says it replies in the shopper's language, so test your language during the trial.

Do the free trials last the same length? No. Zipchat offers 7 days on every plan. Rep AI's website says 14 days on all plans with no credit card (checked October 19, 2026).

Can both hand off to a human? Yes. Zipchat includes Human Escalation on every plan, and Rep AI routes complex issues to humans with the conversation history. Test the handoff in your own setup, including after-hours behavior.

Do they work with platforms other than Shopify? Zipchat lists WooCommerce, BigCommerce and Zendesk, and Rep AI names WooCommerce and Salesforce Commerce among its integrations.

Next step: start Zipchat's 7-day free trial and run your real questions

If you want costs that follow your conversation volume and you serve customers in several languages, Zipchat's free trial is the straightforward place to start. Before you begin, pick 10 to 20 past customer questions to test, and on the sign-up screen check both your trial end date and the price of the plan that follows.

Official sources checked (October 19, 2026)

• Zipchat pricing
• Zipchat: Shopify integration
• Rep AI website
• Rep AI pricing
• Shopify App Store: Rep AI