Loox vs Okendo: Loox is the focused photo-review app; Okendo bundles loyalty, surveys and quizzes
If your goal is to collect photo and video reviews and show them on product pages, start with Loox. If you want reviews, loyalty points, referrals, surveys and quizzes in one product, Okendo is the one to price out. The two also count orders differently, so the cheaper option depends on your monthly volume.
- Loox: the free Beginner plan covers up to 500 orders in total, counted after the trial ends. Convert costs $49.99 a month and includes 300 orders.
- Okendo: paid plans start at $19 a month (Essential, up to 200 orders a month). A free plan appears in its Shopify App Store listing, but Okendo's own pricing page does not list it.
This comparison uses Loox's help center and Shopify App Store listing, plus Okendo's website, pricing page and Shopify App Store listing, all checked October 26, 2026. For Loox plan details on their own, see the Loox pricing guide. For a head-to-head with another app, see Loox vs Judge.me, and for a wider roundup, Shopify review apps compared. This page sticks to Loox against Okendo.
Loox vs Okendo at a glance: free plan, entry price and features
Loox figures come from its help center and App Store listing. Okendo figures come from its pricing page and App Store listing. Both were checked on October 26, 2026.
| Item | Loox | Okendo |
|---|---|---|
| Free plan | Beginner (listed as Free on the App Store). Up to 500 orders in total, counted after the trial ends | Listed as Free on the App Store (up to 50 orders a month). Not shown on Okendo's pricing page |
| Paid entry point | Convert, $49.99 a month, 300 orders included, $50 per extra 300 | Essential, $19 a month, up to 200 orders a month ($204 a year as listed) |
| Higher plans | Unlimited, $299.99 a month | Growth $119 a month (1,500 orders), Power $299 a month (3,500 orders) |
| Free trial | 14 days on Convert and Unlimited | 14 days on paid plans |
| Photo and video reviews | Photo reviews and photo discounts from Beginner. Video reviews from Convert | Photo and video reviews listed on the App Store |
| Review request emails | From Beginner, up to 2,000 emails a month. Unlimited on Convert and up | Automated request emails listed on Free. SMS requests also mentioned |
| Widgets and display | 14 widgets (help center) or 17+ (App Store) | Carousel, grid, media gallery and tabbed layouts |
| Loyalty | No built-in loyalty listed. LoyaltyLion integration is listed | Points, VIP tiers, discounts, store credit and cashback |
| Referrals | Convert and up | Listed as a feature |
| Surveys and quizzes | Not listed | Surveys and product-recommendation quizzes listed |
Sources: Loox on the Shopify App Store, Loox help: Beginner plan, Loox help: Convert plan, Okendo on the Shopify App Store, Okendo pricing (all checked October 26, 2026). For plan-by-plan feature differences, check Okendo's pricing page.
Free plans and entry pricing: the two apps count orders differently
Look at how each app counts orders before you compare prices. Loox's free Beginner plan is capped at 500 orders in total, counted from the end of the trial. It is a lifetime allowance rather than a monthly one, and once you reach it you move to a paid plan. Beginner sends up to 2,000 review request emails a month (Loox removed the old 100-a-month cap on July 15, 2026).
Okendo's App Store listing shows a Free plan for up to 50 orders a month. But Okendo's homepage says "Plans from $19/month," and its pricing page does not mention a free plan. The listing may be out of date, so if you plan to start free, check the plan list and billing screen in the Shopify admin before you rely on it.
Paid plans: $49.99 and $19 do not buy the same thing
Loox Convert is $49.99 a month with 300 orders included and $50 for each extra 300, capped at $999.99 a month (6,000 orders). Okendo Essential is $19 a month for up to 200 orders. Okendo looks cheaper on sticker price, but the order allowances and features are not the same.
- On Loox, Convert adds unlimited review request emails, video reviews, AI features, unlimited referrals, Google, Meta and TikTok syndication, API and webhook access, and the option to hide Loox branding.
- Okendo sells named plans by monthly order band (0-200, 201-1,500, 1,501-3,500, 3,501-10,000 and 10,001+). If you go over, you move up a plan or buy one-off order credits.
Whether you pass 200 orders a month, and whether you need Convert-level features like video or AI, can flip which one costs less. Plug your own order volume into both price lists.
Feature scope: Loox is review-first, Okendo reaches further into customer data
Both are review apps, but Okendo lists a wider set of tools. Loox centers on collecting and displaying photo and video reviews. Okendo covers that and adds loyalty, referrals, surveys and quizzes.
Photo and video reviews, and request emails
On Loox, request emails, reminders and a discount for photo reviews are available from the free Beginner plan. Video reviews start at Convert. The Loox getting started guide walks through email timing and discount setup in order.
Okendo's App Store listing mentions photo and video reviews, email requests (SMS requests are mentioned too), and carousel and media-gallery layouts. It also lists automated request emails, review display and Google SEO snippets (the star ratings that can appear in search results) on the Free plan.
Loyalty, referrals and surveys
This is where the two products differ most.
- Okendo lists loyalty (points, VIP tiers, discounts, store credit, cashback), referrals, surveys and quizzes as features of the same product. Its FAQ says quizzes and loyalty have all features on every plan. It also says referral integrations currently work with Klaviyo only.
- On Loox, referrals start at Convert, and loyalty is handled through integrations such as LoyaltyLion. The Loox referrals guide covers what that feature does.
If you want reviews and a points program managed in one place, Okendo is the closer match. If you already run a separate loyalty app, or reviews are all you need for now, Loox may be enough.
Integrations
Loox lists Shopify Flow, Klaviyo, LoyaltyLion, Meta Shops, Omnisend, the Shop app and Google Shopping. Okendo lists Shopify Flow, Klaviyo, Gorgias, Postscript, Meta, TikTok, Google, Walmart and 50+ other apps. Check each app's listing for the email and helpdesk tools you already use.
Which one fits your store
Here is how the choice breaks down.
| Your situation | Try first | Why |
|---|---|---|
| You want to start collecting reviews for free | Loox | Beginner terms are documented in the help center and cover up to 500 orders in total |
| You want photo-review discounts and a polished product page | Loox | Request emails and the photo discount are available from Beginner |
| You want reviews and loyalty in one app | Okendo | Loyalty is part of the product, and its FAQ says all features are on every plan |
| You want surveys or quizzes to collect customer input | Okendo | Surveys and quizzes are listed as features |
| You get under 200 orders a month and want the lowest bill | Check Okendo pricing too | Paid entry is $19 a month, but confirm what each plan includes |
| You get high order volume and need video reviews or AI | Loox (Convert and up) | Video and AI are included from Convert, with a published per-300-order add-on price |
If Loox looks like the better fit, the free Beginner plan lets you test request emails and your product page display first.
Switching from another review app
If you already collect reviews elsewhere, migration effort matters. Loox documents how to import reviews from other sources in its help center, and the Loox import reviews guide summarizes it. For Okendo's migration steps, check Okendo's help center. For a Japanese-language admin and email templates, check the actual screens in a free trial. If you email Japanese-speaking customers, preview the actual email text.
Loox pricing at a glance
Loox plans and limits (USD, billed every 30 days; Shopify App Store and Loox help center, checked October 26, 2026):
- Beginner (listed as Free on the App Store): free. Up to 500 orders in total after the trial ends. Up to 2,000 request emails a month.
- Convert: $49.99 a month. 300 orders included, $50 per extra 300. 14-day free trial.
- Unlimited: $299.99 a month. 14-day free trial. No cap on emails or orders.
Pricing source · 2026-09-06
FAQ
Do both Loox and Okendo have a free plan? Loox has the free Beginner plan, which covers up to 500 orders in total. Okendo's Shopify App Store listing shows a Free plan for up to 50 orders a month, but Okendo's pricing page does not list it. Check the current plans there.
Which is cheaper, Loox or Okendo? Okendo's paid entry (Essential) is $19 a month and Loox's (Convert) is $49.99 a month. They include different order counts and features, so recalculate with your own monthly orders and the features you need.
Do they support photo and video reviews? Yes. Loox offers photo reviews from Beginner and video reviews from Convert. Okendo lists photo and video reviews on its App Store page.
Which one has loyalty? Okendo lists loyalty features (points, VIP tiers, discounts, store credit and cashback) in the product. Loox has no built-in loyalty listed and works with tools like LoyaltyLion through integration.
Do they work in Japanese? Check Japanese admin and email-template support for each app by looking at the actual screens and email text in a free trial.
Next step: test Loox's free plan with request emails and a product page
If you want to start collecting reviews without a monthly fee, set up the free Beginner plan, configure your request email and photo-review discount, and see how reviews look on a product page. The Loox getting started guide lists the order. If you want loyalty and surveys in the same app, check Okendo's current pricing and whether its free plan still exists on the official pages, then compare.
Official sources checked (October 26, 2026)
